Community Peaceful Protest against Meat & Livestock Australia (MLA) controversial Lamb ad

You are invited to cover the news for a peaceful Community Protest against

Meat & Livestock Australia (MLA) controversial Lamb ad


Date:                     Friday 22 September 2017

Time:                    4:15pm for 4:30pm start

Venue:                 Speakers Corner,

George Street, Corner of Alice Street (Outside Queensland Parliament),

Brisbane city, Qld 4000’+Corner/@-27.4753683,153.0256329,17z/data=!3m1!4b1!4m5!3m4!1s0x6b915a100b0aa305:0xc7e5ec78cf21980a!8m2!3d-27.4753683!4d153.0278216?hl=en


On Monday 4 Sept 2017 Meat and Livestock Australia (MLA) released an ad to promote Lamb consumption in Australia. The Indian and Australian community expressed disappointment over the use of a Lord Ganesha character in it, the dialogue as well as all its references to religious figures. They are utterly inappropriate, insensitive and offensive.

In addition, the Indian High Commission office in Australia condemned the ad and requested MLA to remove the ad and show respect to the community.


Despite the community petitions and requests, MLA continuously refused to withdraw their ad. Instead they continued to justify their intention in support of multiculturalism and have indicated the ad will continue in its current form.  Their explanation and justification contributed to the increased anger and frustration in the community.  In reality, there is very clear evidence that the feeling of communities is being rejected and ignored by their decision of running the ad in the current form.


As a Queensland community let us join for a peaceful protest to raise our voice to oppose this insensitive and offensive publicity attempt.

Our appeal to MLA is to remove this Lamb ad permanently and apologise to all faith communities.
Looking forward to see you all on Fri 22 Sept 2017 @ 4:15 pm for 4.30 pm start.

Attached copy of media release from FICQ and for regular update please visit

FICQ – Media release as below

FICQ Press release 20_9_17


Related links as follows:




Along with Indian and Australian multicultural communities, Brisbane

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